Managing Duplicate Profiles

Managing Duplicate Profiles

The Duplicate Profiles tool helps Admins and Brokers identify and clean up duplicate contacts across their brokerage. 

It provides a brokerage-wide overview of potential duplicate contacts, allowing Admins and Brokers to quickly review and merge duplicates when needed.
Access: Only Admins and Brokers can access this tool.

What You Can Do

The Duplicate Profiles page shows:

  • Similarity percentage between contacts

  • Contact details for comparison, such as name, type, email, deal counts and created date

  • A Merge option to clean up duplicate contacts

Only users with Admin or Broker-level access can merge contacts using this tool.

You can access Duplicate Profiles from the Brokerage menu > Duplicate Profiles.

 

  • Select the contacts you want to merge.
  • Click Merge.

  • Review the contact details in the comparison preview.

  • Type the word to confirm the action, then click "Confirm Merge".
  • Merge Rules

    The merge rules are the same as the existing Merge Contacts function.

    ✅ You can safely merge

    • Profile contacts → Agent contacts

    • Profile contacts → Organization contacts

    • Profile contacts → Other Profile contacts

    • Organization contacts → Duplicate Organization contacts

    🚫 Do NOT merge

    • Organization contacts → Agent contacts

    • Agent contacts → Organization contacts

    Please review the contact details carefully before merging to make sure they are truly duplicates.

    For detailed information about the merge process and rules, see: Merge Contacts